Svala designs vegan, luxury handbags and delicate lingerie pieces with sustainable fabrics





Svala was founded by Helga Douglas to create beautiful, stylish pieces that are animal-friendly and produced sustainably. Svala began as a line of lingerie, sleepwear and loungewear made in Los Angeles with fabrics such as organic cotton and reclaimed factory surplus lace. The label expanded to include luxury, vegan, handbags that are handcrafted from premium, innovative fabrics. Svala has been featured in publications such as Vogue, Forbes, Fashionista, Purist and the LA Times and was a nominee in 2017 and 2018 for the Eluxe Magazine sustainable luxury awards.

Helga is originally from Sydney and now lives in Los Angeles. The inspiration for Svala’s name comes from Iceland, where Helga’s mother is from. Helga has always loved the Icelandic girl’s name Svala, which means swallow in Icelandic. The swallow bird is a symbol of love, loyalty, freedom and hope in many cultures – everything that Helga wanted her brand to stand for. Svala is inspired by Helga’s love of animals and nature, her affinity for the relaxed, colorful feel of Sydney and LA and the simplicity of Scandinavian design.  


Svala is committed to producing sustainably and is always on the lookout for new, innovative, sustainable materials and business practices. The label manufactures all products in downtown Los Angeles in a factory which ensures that the workers are paid a fair wage and have comfortable working conditions. Svala also participates in a carbon offset program to help reduce its carbon footprint from running the business, particularly on domestic and international shipments. This means that Svala calculate its monthly carbon footprint from shipping and then buys carbon offsets to counteract this.